Pixalate Releases Q1 2023 CTV Device Spoofing Report: Devices Disguised as Roku account for 5% of Roku’s Reported Advertising Traffic

LONDON, June 1, 2023 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its Q1 2023 CTV Device Spoofing Report to reveal how often non-Roku devices are disguising themselves as Roku devices in the open programmatic advertising ecosystem.

Advertising traffic delivered to an unintended device, known as spoofing, is a form of invalid traffic (IVT, inclusive of ad fraud). Advertisers can be victims of spoofing when their ad dollars are redirected to lower-value ad placements on unknown or unintended devices.

Key Findings:

• The share of spoofed ad traffic purporting to be from Roku devices was 5% in Q1 2023, up from 3% reported June - August 2022, but relatively similar to Q4 2022
• iOS and Android devices no longer appear to be used the most for device spoofing. Pixalate estimates the use of non-mobile devices spiked, at 98% in January and 75% of spoofed ad traffic on Roku devices in March 2023 was from non-iOS/Android devices.

For more details about this form of spoofing, please visit the original blog post about Mobile-to-CTV spoofing.

Top Roku CTV Apps most spoofed from non-CTV devices

Here are the 10 Roku apps that were spoofed most often by non-CTV devices in Q1 2023, according to Pixalate’s data:

1. FuboTV
2. Telemundo/Telemundo Deportes
3. Univision NOW/Univision
4. Azteca Mas
5. Fox News Channel
6. Peacock TV
7. CBS News
8. AMC
9. Pluto TV - It's Free TV
10. The Roku Channel

To view the full list of CTV apps targeted by spoofing from non-CTV devices in Q1 2023, please visit here.

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the associated Downloadable Report, reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to apps from the Roku and Amazon Fire TV CTV app stores.