--- title: Q1 2023 IVT and Ad Fraud Benchmarks Report - Review description: In this blog, we take a look back at Pixalate's Q1 2023 IVT and Ad Fraud Benchmarks Report, which examined the global state of IVT and ad fraud across the Roku, Amazon Fire TV, Apple, and Google app stores. image: https://www.pixalate.com/hubfs/Pixalate%20-%20Q1%202023%20IVT%20Benchmark%20Report%20Review.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/social-suggested-images/f.hubspotusercontent40.nethubfs2364596Blog_MediaBlog%20photospixalate-blog-bg.png) [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Benchmarks](https://www.pixalate.com/blog/topic/benchmarks) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [IVT](https://www.pixalate.com/blog/topic/ivt) | 3 min read # Google Chromecast at Highest Risk of Fraud Attacks (Q1 2023) Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) May 18, 2023 3:30:00 PM The [Q1 2023 IVT Benchmark Report](https://www.pixalate.com/q1-2023-ivt-benchmarks-report) provided a comprehensive examination of the global state of IVT and ad fraud in Q1 2023 across the top two CTV (Roku, Amazon Fire TV) and mobile (Apple, Google) app stores. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/9e2d37fa-7ed4-42d8-846f-7942d530a23e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9e2d37fa-7ed4-42d8-846f-7942d530a23e) We thought it would be beneficial to highlight some of the most interesting findings. ## **1. IVT by CTV Device type** **IVT rate of 53% on Google Chromecast devices in Q1 2023** **![](https://www.pixalate.com/hs-fs/hubfs/undefined-May-18-2023-05-58-23-7205-PM.png?width=971&height=543&name=undefined-May-18-2023-05-58-23-7205-PM.png)** **Open programmatic invalid traffic ("IVT") rates by CTV device type; Q1 2023; global; as measured by Pixalate:** - **Chromecast**** **- 53% - **Xiaomi**** **- 36% - **Vizio**** **- 21% - **Samsung**** **- 21% - **Amazon**** **- 20% - **Roku**** **- 20% - **Apple**** **- 20% - **LG**** **- 16% - **X88**** **- 15% - **Microsoft**** **- 9%   ## **2. IVT by country** **IVT rate of 19% for open programmatic CTV ads served in the U.S. in Q1 2023** **![](https://www.pixalate.com/hs-fs/hubfs/undefined-May-18-2023-05-58-23-4714-PM.png?width=926&height=518&name=undefined-May-18-2023-05-58-23-4714-PM.png)** **Open programmatic invalid traffic ("IVT") rates by country of traffic; Q1 2023; top 10 countries in total ad volume shown; as measured by Pixalate:** - **United Kingdom**** **- 38% - **Belgium**** **- 34% - **Israel**** **- 30% - **France**** **- 29% - **United States**** **- 19% - **Canada**** **- 18% - **Brazil**** **- 18% - **Germany**** **- 15% - **Mexico**** **- 12% - **Russia**** **- 6%   **IVT rate of 23% in the open programmatic mobile in-app ad marketplace (Google and Apple combined) in Q1 2023 for traffic in the U.S.** ![](https://www.pixalate.com/hs-fs/hubfs/undefined-May-18-2023-05-58-23-1601-PM.png?width=624&height=351&name=undefined-May-18-2023-05-58-23-1601-PM.png) **Open programmatic invalid traffic ("IVT") rates by country of traffic; Google & Apple apps combined; Q1 2023; top 10 countries in total ad volume shown; as measured by Pixalate:** - **USA**** **- 23% - **Korea**** **- 22% - **Brazil**** **- 17% - **Indonesia**** **- 17% - **India**** **- 16% - **Japan**** **- 16% - **United Kingdom**** **- 15% - **Germany**** **- 15% - **Russia**** **- 12% - **Mexico**** **- 12%   ## **3. IVT and app-ads.txt** **2.3x higher invalid traffic (IVT) rate in open programmatic mobile ads on Apple apps without app-ads.txt vs. those with app-ads.txt, Q1 2023** ![](https://www.pixalate.com/hs-fs/hubfs/undefined-May-18-2023-05-58-24-0135-PM.png?width=893&height=501&name=undefined-May-18-2023-05-58-24-0135-PM.png) **Open programmatic invalid traffic ("IVT") rates; Q1 2023; global; as measured by Pixalate:** **Google** - **Has App-Ads.txt**** **- 20% - **Does Not Have App-Ads.txt**** **- 25% **Apple** - **Has App-Ads.txt**** **- 17% - **Does Not Have App-Ads.txt**** **- 39% **Google and Apple** - **Has App-Ads.txt**** **- 19% - **Does Not Have App-Ads.txt**** **- 26% For more Q1 2023 IVT Benchmarks analysis, download a free copy of the report here: [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/9e2d37fa-7ed4-42d8-846f-7942d530a23e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9e2d37fa-7ed4-42d8-846f-7942d530a23e) The research contained in this report represents monthly data collected by Pixalate from January 1, 2023 through March 31, 2023. *If you are interested in more insights like the above, across desktop, mobile and CTV devices,  please reach out to us using this*[*contact form*](https://www.pixalate.com/scheduledemo)*.* **Disclaimer** *The content of this blog, and the Q1 2023 Invalid Traffic Benchmarks Report (the "****Report****"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV and mobile apps in the time period studied.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Q1 2023 Seller Trust Indexes: Magnite Tops Rankings for Roku, FreeWheel for Samsung and IndexExchange for Amazon Fire TV](https://www.pixalate.com/blog/sti-q1-2023-ctv-mobile) [** ](https://www.pixalate.com/blog) Next Story [vMVPD apps like Sling and Fubo can be referred to by 100+ Bundle IDs (Q1 2023) →](https://www.pixalate.com/blog/q1-2023-ctv-bundle-id-mapping-report-review) ## You May Also Like These Stories on Mobile [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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