Pixalate finds IVT rates continue to be lower in Q1 2023 on virtual Multichannel Video Programming Distributor (vMVPD) apps at 7.1% compared to non-vMVPD apps at 18.6%
LONDON, June 15, 2023 – Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Amazon Fire TV vMVPD Traffic Analysis Report for Q1 2023. The report digs deep into vMVPD apps - such as Sling TV and XUMO - to surface programmatic advertising-related insights on Amazon Fire TV devices.
Key Takeaways:
Top vMPVD apps on Amazon Fire TV:
Download Pixalate’s vMVPD traffic analysis and the list of the most popular vMVPD apps on Amazon Fire TV devices.
If you are interested in more insights like these from Pixalate, across desktop, mobile and CTV devices, please reach out to us using this contact form.
Disclaimer
The content of this press release, and the vMVPD Traffic Overview Report (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to CTV apps from the Roku and Amazon Fire TV app stores. Pixalate's datasets — which are used exclusively to derive these insights — consist predominantly of buy-side open auction programmatic traffic sources.
