Pixalate Releases Q1 2024 CTV Supply-Side Platform (SSP) Global Market Share Rankings for Apple TV: Xandr Monetize Top SSP in EMEA (53% Market Share) & LATAM (36%), Ranks No. 2 in North America (14%)

FreeWheel earns top SSP ranking for Apple TV apps in North America (23%); Xandr Monetize ranks No. 1 in EMEA (53%) and LATAM (36%)

LONDON, 23 April 2024 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 CTV Supply-Side Platform (SSP) Market Share Report for Apple TV. Pixalate also released Amazon Fire TV, Roku, and Samsung Smart TV versions of the report.

The report ranks SSPs by their market share of open programmatic ads sold on Apple TV apps throughout North America, EMEA and LATAM during March 2024. To compile all of its Q1 2024 CTV SSP Market Share Reports, Pixalate’s data science team analyzed over one billion open programmatic advertising impressions in March 2024.

Top SSPs for Apple TV apps in North America Based on Open Programmatic Market Share (Q1 2024)

1. FreeWheel 23%
2. Xandr Monetize 14%
3. Magnite 12%
4. Bat-Ads 11%
5. Equativ 8%
   
   

Top SSPs for Apple TV apps in EMEA Based on Open Programmatic Market Share (Q1 2024)

1. Xandr Monetize 53%
2. Connatix 29%
3. Magnite 8%
4. FreeWheel 6%
5. Equativ 3%
   
   

Top SSPs for Apple TV apps in LATAM Based on Open Programmatic Market Share (Q1 2024)

1. Xandr Monetize 36%
2. PubMatic 14%
3. FreeWheel 14%
4. Connatix 13%
5. Google AdExchange 10%
   
   

Download the full reports to see the top SSPs on CTV platforms in Q1 2024:

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  pixalate.com

Disclaimer

The content of this press release, and the CTV Supply-Side Platform (SSP) Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.

Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.