--- title: Pixalate's Q1 2024 CTV SSP Global Market Share Report - EMEA description: Pixalate's Q1 2024 Supply-Side Platform (SSP) Global Market Share Report ranks SSPs by their market share of open programmatic ads sold on CTV apps across Europe, the Middle East, and Africa (EMEA). image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Pixalate%20-%20Q1%202024%20CTV%20SSP%20EMEA%20Market%20Share.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/social-suggested-images/f.hubspotusercontent40.nethubfs2364596Blog_MediaBlog%20photospixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Rankings](https://www.pixalate.com/blog/topic/rankings) | 1 min read # Pixalate Introduces EMEA Connected TV (CTV) Supply-Side Platform (SSP) Market Share Rankings: Magnite No. 1 With 43% Market Share in Q1 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jun 25, 2024 1:00:00 PM *According to Pixalate's research, nearly half (43%) of Europe, the Middle East, and Africa (EMEA) SSP market share is held by Magnite, followed by FreeWheel (16%); PubMatic and Xandr Monetize tie for third, each holding an 11% market share* **LONDON, June 25, 2024 -- **[Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the [Q1 2024 CTV SSP Market Share Report for Europe, the Middle East, and Africa (EMEA)](https://www.pixalate.com/ctv-ssp-market-share-report-emea). Pixalate also released regional reports for Latin America (LATAM) and North America. Pixalate previously published SSP market share rankings by CTV platform for Apple TV, Amazon Fire TV, and Samsung Smart TV. To compile the research in this series, Pixalate's data science team analyzed over three billion impressions in Q1 2024 to reveal the regional ranking of supply-side platforms (SSPs) for open programmatic ads sold across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps. ## **Top SSPs for CTV apps in EMEA Based on Open Programmatic Market Share (Q1 2024)** 1. Magnite 43% 2. FreeWheel 16% 3. PubMatic 11% 4. Xandr Monetize 11% 5. Index Exchange 10% Download the full EMEA report to see the top 10: [![Download Now](https://no-cache.hubspot.com/cta/default/2364596/6054f13e-4eed-4f08-b257-a1c504346d85.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6054f13e-4eed-4f08-b257-a1c504346d85) You can also check out the additional regional and CTV platform reports here: [![North America](https://no-cache.hubspot.com/cta/default/2364596/e2e28015-814d-4a5e-b98a-d0b048d99aea.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/e2e28015-814d-4a5e-b98a-d0b048d99aea)    [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/41b28713-a016-4f88-b2a6-bc1a35143bfa.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/41b28713-a016-4f88-b2a6-bc1a35143bfa) [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/ef6c5da6-f4a2-4e03-bc3b-c44616763507.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/ef6c5da6-f4a2-4e03-bc3b-c44616763507)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/8fe88c27-9b22-45b0-8c59-621e5e7f7352.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8fe88c27-9b22-45b0-8c59-621e5e7f7352) [![Roku](https://no-cache.hubspot.com/cta/default/2364596/befbf62c-0e89-4133-b678-298802231482.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/befbf62c-0e89-4133-b678-298802231482)    [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/74b884d9-94d8-4ea9-948e-0e7a13d168b7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/74b884d9-94d8-4ea9-948e-0e7a13d168b7) **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) **Disclaimer** The content of this press release, and the CTV Supply-Side Platform (SSP) Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in May 2024](https://www.pixalate.com/blog/may-2024-top-100-ctv-bundle-ids) [** ](https://www.pixalate.com/blog) Next Story [Pixalate's COPPA Manual Reviews: ‘Zombie Catchers: Hunt & Sell' →](https://www.pixalate.com/blog/app-review-series-zombie-catchers-hunt-sell) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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