Pixalate Releases Q1 2024 CTV Supply-Side Platform (SSP) Global Market Share Rankings for Roku: Magnite Top SSP in North America (25% Market Share) & EMEA (21%), FreeWheel No. 2 in North America (14%)

Google AdExchange ranks as top SSP in LATAM region (26%) among Roku apps; Magnite ranks No. 1 in North America (25%) and EMEA (21%).

LONDON, 23 April 2024 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 CTV Supply-Side Platform (SSP) Market Share Report for Roku. Pixalate also released Apple TV, Amazon Fire TV, and Samsung Smart TV versions of the report.

The report ranks SSPs by their market share of open programmatic ads sold on Roku Channel Store apps throughout North America, EMEA and LATAM during March 2024. To compile all of its Q1 2024 CTV SSP Market Share Reports, Pixalate’s data science team analyzed over one billion open programmatic advertising impressions in March 2024.

Top SSPs for Roku apps in North America Based on Open Programmatic Market Share (Q1 2024)

1. Magnite 25%
2. FreeWheel 14%
3. Xandr Monetize 8%
4. Nexxen 6%
5. Bat-Ads 6%
   
   

Top SSPs for Roku apps in EMEA Based on Open Programmatic Market Share (Q1 2024)

1. Magnite 21%
2. PulsePoint 21%
3. Equativ 17%
4. Nexxen 11%
5. Index Exchange 10%
   
   

Top SSPs for Roku apps in LATAM Based on Open Programmatic Market Share (Q1 2024)

1. Google AdExchange 26%
2. BeachFront 17%
3. Magnite 14%
4. Xandr Monetize 12%
5. OpenX 9%
   
   

Download the full reports to see the top SSPs on CTV platforms in Q1 2024:

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  pixalate.com

Disclaimer

The content of this press release, and the CTV Supply-Side Platform (SSP) Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.

Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.