Pixalate Releases Q1 2024 Global Mobile Device Market Share Report: Apple Ranks No. 1 with 49% Market Share, Huawei Rises to No. 4

Pixalate’s data science team analyzed over 10 million mobile apps (including delisted apps) and over 22 billion in-app open programmatic advertising impressions in March 2024 to compile the research in this series

LONDON, 21 May 2024 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Global Mobile Device Market Share Report. In addition to the Global report, Pixalate also released North America, APAC, EMEA, and LATAM versions of the report.

The report provides a market analysis of the top mobile devices based on open programmatic ad traffic across North America, Europe, the Middle East and Africa (EMEA), Latin America (LATAM), and Asia-Pacific (APAC) in March 2024.

Pixalate’s data science team analyzed over 10 million mobile apps (including delisted apps) and over 22 billion in-app open programmatic advertising impressions in March 2024 to compile the research in this series. Market share of voice (SOV) is determined by the percentage of open programmatic ads sold that are associated with specific device types within each region, as measured by Pixalate.

Q1 2024 Key Findings - Mobile Device Market Share

• Apple ranks first (49%) in global SOV, up 6% YoY
• Samsung ranks second (15%) in global SOV, down 2% YoY 
• Xiaomi ranks third (8%) in global market SOV, up 41% YoY 
• Huawei ranks fourth (6%) in global SOV, up 12% YoY
• Oppo ranks fifth (4%) in global SOV, up 18% YoY
• Apple iPhone ranks No. 1 in North America (66%) and EMEA (36%) and APAC (28%)
  • Huawei is nearing Apple iPhone’s market share in China, reaching 20% SOV in Q1 2024, a +524% YoY increase
• Samsung ranks No. 1 in LATAM (23%)
  
  

Download the Global Mobile Device Market Share Reports

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  pixalate.com

Disclaimer

The content of this press release, and the Mobile Device Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.

Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.