Pixalate’s Q1 2024 Top Grossing Amazon Fire TV Connected TV (CTV) Apps Based on Global Open Programmatic Ad Spend: Hulu, Vix, Sling Among Top Grossing Apps

Hulu generated over $85 million in estimated open programmatic ad revenue in North America in March 2024 on Amazon Fire TV, according to Pixalate’s research; Pluto TV ranked No. 3 in N. America; Tubi ranked No. 3 in APAC

LONDON, UK, April 26, 2024 – Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Top Grossing Connected TV Apps Benchmark Reports - Amazon Fire TV. 

The report includes estimates on top grossing apps in open programmatic advertising from March 2024 by global region including North America, Europe, the Middle East and Africa (EMEA), Asia-Pacific (APAC), and Latin America (LATAM). Pixalate also released Roku, Apple TV, and Samsung Smart TV versions of the report.

To compile the research in this series, Pixalate’s data science team analyzed over 1.8 billion open programmatic advertising impressions across 6,000 CTV apps from March 2024.

Key Findings: Top Grossing Amazon Fire TV CTV Apps

• Hulu generated an estimated $19M in open programmatic ad revenue on traffic from N. America in March 2024 on Amazon Fire TV, 9x more than any other app
• Vix generated an estimated $261K in open programmatic ad revenue on traffic from LATAM in March 2024 on Amazon Fire TV, 1.3x more than the next top grossing app in LATAM
• The Crossing Dead generated an estimated $607K in open programmatic ad revenue on traffic from EMEA in March 2024 on Amazon Fire TV, 6.5x more than the next top grossing app in EMEA
  
  

Top Grossing Amazon Fire TV CTV Apps by Region in March 2024

North America

1. Hulu: $19M estimated open programmatic ad revenue
2. The Crossing Dead: $2M estimated open programmatic ad revenue
3. Pluto TV - It’s Free TV: $2M estimated open programmatic ad revenue

EMEA

1. The Crossing Dead: $607K estimated open programmatic ad revenue
2. Fawesome - Free Awesome TV & Movies: $93K estimated open programmatic ad revenue
3. GB News: $91K estimated open programmatic ad revenue

APAC

1. WWE: $74K estimated open programmatic ad revenue
2. HD Video For YouTube: $15K estimated open programmatic ad revenue
3. Tubi - Watch Movies & TV Shows: $12K estimated open programmatic ad revenue

LATAM

1. VIX: Movies, TV and Sports in Spanish: $261K estimated open programmatic ad revenue
2. The Crossing Dead: $198K estimated open programmatic ad revenue
3. Univision App: Univision & Unimas Free: $49K estimated open programmatic ad revenue

Download a complimentary copy of each report today:

About Pixalate

Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Top Grossing CTV Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV in the time period studied.