Hulu generated over $85 million in estimated open programmatic ad revenue in North America in March 2024 on Roku, according to Pixalate’s research; Vix was No. 1 in LATAM ($1M)
LONDON, UK, April 26, 2024 – Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Top Grossing Connected TV Apps Benchmark Reports - Roku.
The report includes estimates on top grossing apps in open programmatic advertising from March 2024 by global region including North America, Europe, the Middle East and Africa (EMEA), Asia-Pacific (APAC), and Latin America (LATAM). Pixalate also released Amazon Fire TV, Apple TV, and Samsung Smart TV versions of the report.
To compile the research in this series, Pixalate’s data science team analyzed over 1.8 billion open programmatic advertising impressions across 6,000 CTV apps from March 2024.
Download a complimentary copy of each report today:
About Pixalate
Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Top Grossing CTV Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV in the time period studied.
