Pixalate’s Q1 2024 Top Grossing Samsung Smart TV Connected TV (CTV) Apps Based on Global Open Programmatic Ad Spend: Hulu, Vix, Samsung TV Plus Among Top Grossing Apps

Hulu generated over $43 million in estimated open programmatic ad revenue in North America in March 2024 on Samsung Smart TV, according to Pixalate’s research; Samsung TV Plus was No. 2 in N. America and No. 1 in EMEA

LONDON, UK, April 26, 2024 – Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Top Grossing Connected TV Apps Benchmark Report - Samsung Smart TV.

The report includes estimates on top grossing apps in open programmatic advertising from March 2024 by global region including North America, Europe, the Middle East and Africa (EMEA), Asia-Pacific (APAC), and Latin America (LATAM). Pixalate also released Amazon Fire TV, Apple TV, and Samsung Smart TV versions of the report.

To compile the research in this series, Pixalate’s data science team analyzed over 1.8 billion open programmatic advertising impressions across 6,000 CTV apps from March 2024.

Key Findings: Top Grossing Samsung Smart TV CTV Apps

• Hulu generated an estimated $43M in open programmatic ad revenue on traffic from N. America in March 2024 on Samsung Smart TV, 21x more than any other app
• Vix generated an estimated $2M in open programmatic ad revenue on traffic from LATAM in March 2024 on Samsung Smart TV, 21x more than any other app
• Samsung TV Plus generated an estimated $2M in open programmatic ad revenue on traffic from N. America in March 2024 on Samsung Smart TV
  
  

Top Grossing Samsung Smart TV CTV Apps by Region in March 2024

North America

1. Hulu: $43M estimated open programmatic ad revenue
2. SAMSUNG TV PLUS: $2M estimated open programmatic ad revenue
3. Fubo: Watch Live TV & Sports: $539K estimated open programmatic ad revenue

EMEA

1. SAMSUNG TV PLUS: $20K estimated open programmatic ad revenue
2. Getreel Fireplaces: $5K estimated open programmatic ad revenue
3. tvplus: $3K estimated open programmatic ad revenue

APAC

1. YuppTV: $43K estimated open programmatic ad revenue
2. iQYI: $16K estimated open programmatic ad revenue
3. tvplus: < $2K estimated open programmatic ad revenue

LATAM

1. ViX: Cine y TV Gratis en Español: $2M estimated open programmatic ad revenue
2. SAMSUNG TV PLUS: $92K estimated open programmatic ad revenue
3. Pluto TV: $9K estimated open programmatic ad revenue
   
   

Download a complimentary copy of each report today:

About Pixalate

Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Top Grossing CTV Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV in the time period studied.