Pixalate data science team analyzed over 175 million global open programmatic ad impressions on websites in April to identify MFA ad spend trends; 66% of likely MFA sites use Google AdExchange to sell ads and 16% of likely MFA ads were sold by Magnite as of March 2024; msn.com, iwastesomuchmoney.com, thesportsdrop.com were the top 3 likely MFA sites in estimated open programmatic ad revenue generated in March 2024
LONDON, 5 June 2024 --- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Made For Advertising (MFA) Ad Spend Report for Websites. The report benchmarks advertising trends on MFA websites (as flagged by Pixalate), including ad spend, invalid traffic (IVT) and ad fraud, the top ad platforms (SSPs) selling ads on MFA websites, and the MFA websites with the most advertising.
MFA websites and apps can feature intrusive advertising techniques like pop-up ads, auto-play videos, or ads restricting access to content, often resulting in a poor advertising-to-attention ratio. Learn more about Pixlate’s MFA detection technology here.
Pixalate's data science team analyzed over 20 billion global open programmatic ad impressions on 450k+ domains and subdomains in Q1 2024 to compile this research. Pixalate also released mobile app and CTV versions of the report.
Rank |
Region |
Root Domain (linked to one example) |
1 |
APAC |
|
2 |
APAC |
|
3 |
APAC |
|
4 |
APAC |
|
5 |
APAC |
|
1 |
EMEA |
|
2 |
EMEA |
|
3 |
EMEA |
|
4 |
EMEA |
|
5 |
EMEA |
|
1 |
LATAM |
|
2 |
LATAM |
|
3 |
LATAM |
|
4 |
LATAM |
|
5 |
LATAM |
|
1 |
NA |
|
2 |
NA |
|
3 |
NA |
|
4 |
NA |
|
5 |
NA |
Pixalate’s Q1 2024 Made For Advertising Report for Websites includes:
Download the full report today:
About Pixalate
Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Made For Advertising Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared in this press release and/or the Report is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person, website, or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”