Pixalate today released the Q2 2022 Delisted CTV Apps Report for a detailed look at Connected TV (CTV) apps delisted from the Roku and Amazon Fire TV app stores.
Download the full report - including the top 100 delisted CTV apps in Q2 2022 - for free here.
According to Pixalate’s data, 339 CTV apps were delisted over Q2 2022 across the Roku and Amazon Fire TV app stores. The majority of them, (296, or 87%), were delisted from the Roku Channel Store.
According to Pixalate's CTV device market share benchmarks, in June 2022, Roku accounted for 45% of CTV open programmatic ad spend* in North America, while Amazon accounted for 12% market share.
Disclaimer
Apps can be delisted for a variety of reasons, and Pixalate is neither asserting nor assigning a reason for any delisting action. Additionally, the initiator of the delisting is not generally publicly-available information, so it is often not possible to know whether the removal was triggered by the app store or the developer. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report facts as they pertain to delisted Roku and Amazon Fire TV apps.
*Programmatic ad sales, as measured by Pixalate, are used as a proxy for ad spend.
