97% of delisted CTV apps for Q3 were from the Roku store (1,636), while Amazon Fire TV delisted 3% (49).
PALO ALTO, Calif. and LONDON, November 1, 2022 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2022 Delisted CTV Apps Report, containing insights about CTV apps removed from the Roku and Amazon apps stores. The analysis helps developers and advertisers recognize potential threats of privacy and compliance breaches.
Pixalate analyzed more than 45k CTV apps across the Roku and Amazon Fire TV app stores, and found that nearly 1.6k were delisted in Q3 2022 — an increase of 452% compared to the 339 delisted in Q2 2022. Amazon Fire TV delisted 49 apps, a 14% increase since last quarter. These delisted apps comprise 4% of all active CTV apps across both stores.
Key Findings:
Through analysis of delisted Roku and Amazon Fire TV apps in Q3 2022, Pixalate found:
You can download the full report, and the lists of the top 100 most popular apps delisted for Roku and the total list of delisted Amazon Fire TV apps, here.
Delisted apps may pose a privacy and security risk to consumers as they can remain installed on the user’s device, and the user may not know they need to delete the app under such circumstances.
What’s inside the report
Pixalate’s Q3 2022 Delisted CTV Report includes:
Download a copy of the Q3 2022 Delisted CTV Report for free. You will also be provided with lists of the top 100 most popular delisted apps for Roku and all apps for Amazon Fire TV that were delisted in Q3 2022.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Q3 2022 Delisted CTV Apps Report (the “Report”), reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and trends pertaining to apps delisted from the official Apple App Store and Google Play Store.
