Pixalate Releases Q3 2022 Ad Compliance Report For Apple And Google App Stores, Finds $2MM Ad Spend On Apps With Missing Privacy Policies

Report finds 39% decrease in programmatic advertising on apps without a detectable privacy policy from Q2 2022.

LONDON, November 29, 2022 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2022 Programmatic Ads On Apps With A Missing Privacy Policy Report, a comprehensive analysis of how many mobile apps without detectable privacy policies within the Apple and Google stores ran programmatic ads in Q3 2022.

Key Findings: 

• 5.4k+ apps w/ programmatic ads and a missing privacy policy across Google (3.8k+), Apple app stores (1.5k+) in Q3.
• 39% decrease QoQ in Q3, and 23% decrease in Q2. Apps with ads and no privacy policy detected went from 11k+ apps in Q1 to 5.4k+ apps in Q3.
• $2M+ accumulated (estimated) ad spend on apps with a missing privacy policy across Google (1.7M$+), Apple app stores (330k$+) in Q3 2022.
• 84%+ (4.5k+) apps with ads and a missing privacy policy have no country of registry identified, nearly 1.7% (95) registered in the US.
  

Download the report here: Q3 2022 Programmatic Ads On Apps With A Missing Privacy Policy Report.

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Q3 2022 Programmatic Ads On Apps With A Missing Privacy Policy Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.