Research reveals 100% of the apps delisted from Roku had programmatic advertising (an app-ads.txt file), according to Pixalate’s analysis
LONDON, November 22, 2023 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Delisted CTV Apps Report, analyzing Q3 2023 DEFASED apps (Delisted From the App Store) – applications that are no longer available for download from Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores. Delisted apps do not reflect the initiator of the delisting action, i.e. Roku, Amazon, Apple, Samsung, or the app developer.
Delisted apps may pose a risk to consumer privacy and the quality of the app ecosystem. While removing apps from a store can prevent future downloads, they may still be installed on users' devices and continue to collect personal information. Pixalate benchmarks this important metric because advertising revenue directed to these apps may potentially incentivize and perpetuate privacy risks.
Pixalate's report analyzes app profile information and various insights observed in the programmatic advertising bid stream, including:
Key Findings:
Download the full report
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Delisted CTV Apps Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.
