According to Pixalate’s research, Magnite ranks No. 1 for CTV SSP market share in both the U.S. and Canada across Roku and Amazon Fire TV, while Siprocal leads in Canada on Samsung Smart TV; On web, Google AdExchange leads in the United States (13%) and Canada (22%); On mobile apps, Google AdExchange leads in Canada for Google Play Store (26%) and Apple App Store (24%) apps, while Verve is No. 1 in the U.S. for Apple apps (20%)
LONDON, December 12, 2024 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2024 North America Supply-Side Platform (SSP) Market Share Reports for the United States and Canada. The reports reveal SSP market share across CTV, Mobile Apps, and Web.
The report rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).
In addition to the U.S. and Canada reports, Pixalate released SSP market share rankings for the UK, France, Spain, Germany, China, Japan, Singapore, India, Mexico, and Brazil.
| Rank | United States | Canada |
| 1 | Google AdExchange (13%) | Google AdExchange (13%) |
| 2 | Index Exchange (9%) |
AdaptMX (9%) |
| 3 | Magnite (7%) | Mediavine (7%) |
| Rank | United States | Canada |
| 1 | Magnite (8%) | Google AdExchange (26%) |
| 2 | PubMatic (8%) | Verve (12%) |
| 3 | InMobi (6%) | InMobi (9%) |
Apple
| Rank | United States | Canada |
| 1 | Verve (20%) | Google AdExchange (24%) |
| 2 | PubMatic (6%) | Verve (20%) |
| 3 | Magnite (5%) | Digital Turbine (11%) |
Roku
| Rank | United States | Canada |
| 1 | Magnite (33%) | Magnite (28%) |
| 2 | FreeWheel (12%) | OpenX (20%) |
| 3 | LG Ads (6%) | Google AdExchange (9%) |
Amazon Fire TV
| Rank | United States | Canada |
| 1 | Magnite (19%) | Magnite (42%) |
| 2 | FreeWheel (15%) | Wurl (8%) |
| 3 | Xandr Monetize (10%) | FreeWheel (7%) |
Apple TV
| Rank | United States | Canada |
| 1 | Adtelligent (36%) | Magnite (11%) |
| 2 | FreeWheel (11%) | Xandr Monetize (9%) |
| 3 | Indicue (9%) | Sovrn (5%) |
Samsung Smart TV
| Rank | United States | Canada |
| 1 | Verve (25%) | Siprocal (78%) |
| 2 | Magnite (13%) | Magnite (4%) |
| 3 | FreeWheel (12%) | BeachFront (4%) |
To compile the research in this series, Pixalate's data science team analyzed over 1.2 billion CTV impressions across 5,000+ Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps, over 4.5 billion mobile impressions across over 300,000+ apps from the Apple App Store and Google Play Store (including apps deemed delisted by Pixalate), and over 2.2 billion impressions on desktop and mobile web traffic in September 2024 to reveal the regional ranking of SSPs for open programmatic ads sold.
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release and the Supply-Side Platform (SSP) Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
