Hulu generated over $300 million in estimated open programmatic ad revenue across Roku, Amazon Fire TV, and Samsung Smart TV in Q4 2023, according to Pixalate research
LONDON, UK, 24 January 2024 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Global Top Grossing Connected TV Apps Benchmark Reports. The report includes estimates on top grossing apps in open programmatic advertising by global region across Roku, Amazon Fire TV, and Samsung Smart TV.
Pixalate’s data science team analyzed programmatic advertising activity across more than 300 million CTV devices and billions of ad transactions. Pixalate’s datasets mainly consist of buy-side open auction programmatic traffic sources.
Download a free copy of each report today:
About Pixalate
Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Top Grossing CTV Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.
