Pixalate's Q4 2023 Mobile App Rankings for Top US Google Play Store Developers For Open Programmatic Advertising: US-Registered Apps (213k) Take 15% of Global Open Programmatic Ad Spend Market Share

Research into Google Play Store apps and developers by Pixalate reveals 74k total mobile app developers have at least one U.S.-registered app; MobilityWare and Tumblr are the top two grossing developers in estimated open programmatic ad spend earned in Q4 2023

London, March, 26 2024 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released its U.S. Mobile App Economy: Q4 2023 Benchmarks Report - Google Play Store.

The report is Pixalate’s first installment of a series of benchmark reports on the state of the mobile app and developer economy in leading countries around the world. The report benchmarks the number of developers with Google Play Store mobile apps registered in the U.S., the volume of U.S. registered apps, and leading U.S. apps and developers based on estimated open programmatic advertising spend earned in Q4 2023.

Key Findings - U.S.-registered Apps and Developers in the Google Play Store:

• The number of U.S.-registered apps in the Google Play Store at the end of Q4 2023 was 213k, down by 3% YoY (from Q4 2022)
  • These apps are from 74.4K unique app developers
  • These apps account for 6% of the total 3.5M apps available in Google Play Store 
  • 46% of U.S.-registered apps come from 3% of developers
  • 69% of developers are single-app developers

• In Q4 2023, U.S.-registered apps earned 15% of the monthly estimated global open programmatic ad spend among Google Play Store apps
• The number of U.S.-registered apps with ads in the Google Play Store (based on app-ads.txt data) is 29k, an increase of 11% YoY
• MobilityWare is the top-ranked U.S.-registered mobile app developer regarding estimated open programmatic ad spend earned ($4.2M) among Google Play Store apps in Q4 2023
• MobilityWare and Tumblr each earn over $4M in monthly ad spend
• Subsplash Inc., a developer of apps for churches and religious communities, ranks first among U.S.-registered mobile app developers based on volume of the total number of apps (4,210) in the Google Play Store as of Q4 2023
  
  

TOP DEVELOPERS BY OPEN PROGRAMMATIC AD SPEND*

1. MobilityWare - $4.2M estimated monthly ad spend earned & 33 apps 
2. Tumblr, Inc. - $4.1M estimated monthly ad spend earned & 1 app 
3. TuneIn Inc - $2.5M - estimated monthly ad spend earned & 2 apps
4. PeopleFun - $2.2M - estimated monthly ad spend earned & 10 apps
5. MediaLab AI - Kik - $2.1M - estimated monthly ad spend earned 1 - Number of apps

*Estimated Ad Spend Earned is based on Open Programmatic Ad Traffic as measured by Pixalate.

TOP DEVELOPERS* BY NUMBER OF APPS

1. Subsplash Inc - 4210 apps
2. ChowNow -  3264 apps
3. Apptegy Play Store - 2447 apps 
4. Branded MINDBODY Apps - 1359 apps
5. Branded Apps by MINDBODY- 1212 apps

*In the context of this report, each unique developer name as displayed in the app store is treated as its own developer.

Download the full report today: Pixalate’s U.S. Mobile App Economy: Q4 2023 Benchmarks Report - Google Play Store.

About Pixalate

Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com 

Disclaimer

The content of this press release, and the Mobile App Economy Benchmark Reports (the Report), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends in the time period studied.