According to Pixalate’s research, Samsung’s device market share in the US increased 51% year-over-year. LG, Apple TV, and Amazon Fire TV also gained YoY market share in the U.S.
London, January 30, 2025 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2024 CTV Device Market Share Reports for the United Kingdom (UK), United States (U.S.), Canada, and Mexico.
Pixalate’s CTV Device Market Share Reports analyze data to break down the top CTV devices in each country by quarterly market share. Market Share of Voice (SOV) is calculated based on the percentage of open programmatic ads sold on specific devices in each country during a given quarter, as measured by Pixalate.
Pixalate’s data science team analyzed programmatic advertising activity across over 27 billion global open programmatic ad transactions on CTV devices from Q4 2023 to Q4 2024 to compile this research.
Download the CTV Device Market Share Reports
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the CTV Device Global Market Share Report (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.
