--- title: Pixalate's Q4 2024 EMEA Supply Path Optimization (SPO) Rankings for Web, CTV, & Mobile description: Pixalate's Q4 2024 EMEA Programmatic Seller Supply Path Optimization (SPO) Rankings ranks sell-side platforms (SSPs) across the web, mobile apps, and Connected TV (CTV) according to their SPO Score in key global ad economies. image: https://www.pixalate.com/hubfs/Blog%20Media/2025%20Covers%20and%20Images/EMEA%20-%20Q4%202024%20SSP%20SPO%20Ranking%20Report.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/social-suggested-images/f.hubspotusercontent40.nethubfs2364596Blog_MediaBlog%20photospixalate-blog-bg.png) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [IVT](https://www.pixalate.com/blog/topic/ivt) | [CTV Apps](https://www.pixalate.com/blog/topic/ctv-apps) | [Websites](https://www.pixalate.com/blog/topic/websites) | 3 min read # Pixalate’s Q4 2024 EMEA Programmatic Seller Supply Path Optimization (SPO) Rankings: Google AdExchange No. 1 on Web Across EMEA, including UK, Germany, Spain; Verve Leads on Mobile Apps in the UK Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Mar 13, 2025 12:00:00 PM *According to Pixalate’s data, Google AdExchange also ranks No. 1 for Mobile SPO in Germany, Netherlands, and Spain; Verve leads in the UK and Ukraine for Mobile SPO. For CTV apps SPO, Xandr Monetize leads on Amazon Fire TV in the UK.* **LONDON, March 13, 2025** -- [Pixalate](https://www.pixalate.com/), the global market-leading ad fraud protection, privacy, and compliance analytics platform,  today released the Q4 2024 EMEA Supply Path Optimization Rankings for Programmatic Ad Sellers for the [United Kingdom](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-uk), [France](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-france), [Spain](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-spain), [Israel](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-israel), [Ukraine](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-ukraine), [Netherlands](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-netherlands), and [Germany](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-germany). This Pixalate report series ranks sell-side platforms (SSPs) across the web, mobile apps, and Connected TV (CTV) according to their SPO Score in key global ad economies. Pixalate’s SPO Score is a Seller Trust Index metric that uses the SupplyChain Object (SCO) to verify the volume of country-level ad impressions where the SSP is identified as an authorized direct ad seller in publishers’ ads.txt or app-ads.txt files. In addition to the United Kingdom, France, Spain, Israel, Ukraine, Netherlands, and Germany reports, Pixalate released SSP SPO rankings for the U.S., Canada, Mexico, Brazil, China, Japan, Singapore, and India. Pixalate's data science team analyzed programmatic advertising activity across 100+ billion global open programmatic advertising impressions in Q4 2024 to compile the research in this series. ## **Web SSP SPO Leaders in EMEA** | **Rank** | **UK** | **Germany** | **Spain** | **France** | **Israel** | **Ukraine** | **Netherlands** | | --- | --- | --- | --- | --- | --- | --- | --- | | **1** | Google AdExchange (98) | Google AdExchange (99) | Google AdExchange (98) | Google AdExchange (99) | Google AdExchange (99) | Google AdExchange (99) | Google AdExchange (98) | | **2** | Ozone (92) | Teads/Outbrain Inc. (92) | Seedtag (96) | Seedtag (97) | Kueez Entertainment Ltd (85) | Publift (87) | Seedtag (96) | | **3** | SeedTag (88) | Seedtag (90) | Teads/Outbrain Inc. (87) | Teads/Out6rain Inc. (96) | Raptive/Cafemedia (84) | OptAd360 (86) | Mediavine (94) |   *Table depicts the SSPand their respective SPO Score from the Q4 2024 Pixalate Seller Trust Index in a given country.* [Download](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-spain)[ the reports](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-spain) to see the entire web SSP SPO leaders across EMEA, including the unique number of domains’ ads.txt files on which the SSP is listed as an authorized direct ad partner. ## **Mobile App SSP SPO Leaders in EMEA** | **Rank** | **UK** | **Germany** | **Spain** | **France** | **Israel** | **Ukraine** | **Netherlands** | | --- | --- | --- | --- | --- | --- | --- | --- | | **1** | Verve (96) | Google AdExchange (96) | Google AdExchange (96) | Digital Turbine (96) | Digital Turbine (96) | Verve (95) | Google AdExchange (97) | | **2** | Digital Turbine (95) | Digital Turbine (88) | Digital Turbine (94) | Google AdExchange (95) | Verve (92) | Mintegral (90) | Verve (91) | | **3** | Google AdExchange (94) | Verve (86) | Verve (90) | InMobi (91) | InMobi (92) | Algorix (88) | Digital Turbine (91) |   *Table depicts the SSPand their respective SPO Score from the Q4 2024 Pixalate Seller Trust Index in a given country.* [Download](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-uk)[ the reports](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-uk) to see the entire mobile app SSP SPO leaders across EMEA, including the unique number of apps’ app-ads.txt files on which the SSP is listed as an authorized direct ad partner. ## **CTV SSP SPO Leaders in EMEA** ## **Amazon Fire TV** | **Rank** | **UK** | | --- | --- | | **1** | Xandr Monetize (96) | | **2** | LG AD Solutions (70) | | **3** | Google Ad Exchange (58) |   *Table depicts the SSPand their respective SPO Score from the Q4 2024 Pixalate Seller Trust Index in a given country.* [Download](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-uk)[the reports](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-uk) to see the entire CTV app SSP SPO leaders across EMEA, including the unique number of apps’ app-ads.txt files on which the SSP is listed as an authorized direct ad partner. Download the complete Q4 2024 SSP SPO Ranking Reports: | - ... [Germany](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-germany?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Singapore](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-singapore?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Netherlands](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-netherlands?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Canada](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-canada?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Mexico](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-mexico?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Ukraine](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-ukraine?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [France](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-france?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Japan](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-japan?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) | - ... [China](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-china?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Brazil](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-brazil?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Spain](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-spain?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Israel](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-israel?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [India](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-india?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [USA](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-usa?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [UK](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-uk?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) | | --- | --- |   **About Pixalate** Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. [www.pixalate.com](https://www.pixalate.com/) ***Disclaimer*** *The content of this press release, and the SupplyChain Object Validation Report (the “Report”), reflects Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied. As used herein, and per the MRC, “'Invalid Traffic' (IVT) is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Research Finds 14,906 Google & Apple-Hosted Mobile Apps With 32+ Million Downloads in Europe Likely Violating GDPR; Unlawfully-Collected Data Shared via Programmatic Ad Bid Stream in Q4 2024](https://www.pixalate.com/blog/q4-2024-gdpr-evasion-in-the-mobile-app-ecosystem-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Reveals Q4 2024 Global vMVPD Ad Spend & Invalid Traffic Trends Reports for Apple TV, Roku, Samsung Smart TV, & Amazon Fire TV: 88% of Open Programmatic Ad Spend Goes to vMVPD Apps on Apple TV →](https://www.pixalate.com/blog/q4-2024-global-vmvpd-ad-spend-invalid-traffic-ivt-trends-reports) ## You May Also Like These Stories on Mobile Apps [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases May 2026 Global Abandoned Mobile Apps Report: “Draw In™” at the top on Apple App Store, “GUNSHIP BATTLE: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) Jun 24, 2026 9:00:02 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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