This week's review of ad fraud and quality in the digital advertising space.
"The Walt Disney Company (DIS) was again at the forefront of publicly-traded companies owning the best quality CTV apps in July 2021. Disney (DIS) had 19 apps that ranked in the top 100 quality CTV apps across the Roku and Amazon Fire TV app stores, a significant increase from 13 in June," reported Pixalate in its update of publicly-traded companies in the CTV app ecosystem.
"[T]he Media Rating Council (MRC) quietly issued a final update to its recommendations for 'best practices' for measuring over-the-top (OTT) and connected TV (CTV)," reported MediaPost. "[T]he final version provides additional detail related to its consideration of 'continuous play,' the detection of 'TV off' situations, as well as certification and authentication of SSAI environments," MediaPost added.
"House Democrats are floating a proposal to allocate $1 billion to the Federal Trade Commission, to enable the agency to beef up its privacy enforcement," reported MediaPost. "The FTC's current budget is around $350 million. The agency has previously requested more funds in order to hire additional staff devoted to privacy."
"Amazon's first-ever smart TVs, the Fire TV Omni Series, will propel the company to disruptor status in both the CTV and TV measurement spaces," reported eMarketer. "Going beyond consumers, the opportunity in measurement is also significant."
"Gangsters always follow the money," wrote Jean-Christophe Peube, SVP of Analytics and Customer Experience at Smart. "And today, all roads lead the digital ad fraudsters to the over-the-top (OTT) and connected TV (CTV) space."
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