This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q2 2024 Abandoned Mobile Apps Report, analyzing apps from the Google Play Store and Apple App Store that have been “abandoned.” An app is considered abandoned by Pixalate if it has not been updated in at least two years. As of Q2 2024, over 972k apps are found to be abandoned between the Google Play Store (348k+) and Apple (624k+) App Store.
We recently released the Q2 2024 Global Desktop & Mobile Web Invalid Traffic Benchmark Report, analyzing the invalid traffic rates for open programmatic advertising on desktop and mobile websites. Our data science team analyzed over 19 billion global open programmatic advertising impressions across desktop and mobile web in Q2 2024 to compile this research.
We also released the Q2 2024 Global Mobile App Invalid Traffic Benchmark Report, analyzing the invalid traffic rates for open programmatic advertising on mobile apps from the Google Play Store and Apple App Store. Our data science team analyzed 5.4M active mobile apps and 63 billion global open programmatic advertising impressions to compile this research.
The Q2 2024 Global Connected TV (CTV) Invalid Traffic Benchmark Report, analyzes the invalid traffic rates for open programmatic advertising on CTV devices including Roku, Apple TV, Samsung Smart TV, Amazon Fire TV, LG, Vizio, Xiaomi, and more. For this, 100k CTV apps and over 6 billion global open programmatic advertising impressions were analyzed.
First up, we will be present at the London Lunch & Learn on Monday the 16th of September.
If you are attending the event and would like to chat with us, please arrange a meeting below:
We are also attending DMEXCO, 2024, a gathering that unites industry leaders, marketing and media experts, as well as technology innovators to establish the digital agenda. Scheduled for September 18 and 19, 2024, the event will take place in Cologne, Germany. Team Pixalate will be available to answer any questions about our platform offerings in ad fraud protection and privacy compliance for Desktop and Mobile Web, Connected TV (CTV), and mobile.
You can find out more and schedule a meeting with the team:
