This week's review of ad fraud and privacy in the digital advertising space:
This week, Pixalate introduced the Apple TV Trends Report Q2 2023, analyzing Apple TV’s position in the CTV device landscape and trends within the open programmatic advertising marketplace. Find out more in the blog, and access the report below.
We released the August 2023 Children’s Privacy Index for Mobile Advertising. The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on likely child-directed apps. Check out our blog here, and the latest findings below.
The August 2023 Mobile App Spoofing reports are part of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace. You can check out the Google App Spoofing blog, the Apple App Spoofing blog, and access the reports below.
We released the August 2023 Global CTV Publisher Trust Index (PTI) which includes the introduction of tvOS alongside the Roku, Amazon Fire TV, Samsung, and tvOS app stores. Find out more in this blog, and access the reports below.
Pixalate's Trust & Safety Advisory Board published three new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
The Irish Data Protection Commission has imposed a $370 million penalty on TikTok for handling sensitive data from children aged 13 -17 and those under 13. The fines are related to the company's handling of public-by-default settings, age verification processes, and transparency with young users. The commission found TikTok violated GDPR in 2020 via "dark patterns," and ruled that the company has until the end of the year to adjust practices and comply with privacy compliance regulations.
Find out all about it in the full Forbes article
Next week, Team Pixalate will be attending the DMEXCO Conference on the 20th & 21st of September. Visit our DMEXCO 2023 event page to set up a meeting and learn how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI.
