Pixalate’s September 2024 Top Grossing Connected TV (CTV) Apps Based on Global Open Programmatic Ad Revenue: Hulu No. 1 in North America with $128 Million in Estimated Open Programmatic Ad Revenue

Pixalate’s data science team analyzed over 5,000 CTV apps (including apps deemed delisted by Pixalate) and 2.6 billion open programmatic advertising impressions in September 2024 to compile the research in this series; Vix generated an estimated $1.6 million in open programmatic ad revenue in Latin America across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV in September 2024, according to Pixalate’s estimates

LONDON, October 15, 2024 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the September 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.

The reports reveal the estimated top grossing CTV apps in open programmatic advertising revenue segmented by regions including, North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM) across popular CTV platforms.

In September 2024, Pixalate’s data science team analyzed over 5,000 CTV apps (including apps deemed delisted by Pixalate) and nearly 2 billion open programmatic advertising impressions to compile the research in this series.

Key Findings: September Top Grossing CTV App Store Apps

• North America: Hulu led in estimated open programmatic ad revenue across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TVs, generating an estimated $128 million across all four platforms
• Latin America (LATAM): Vix took the top spot on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV, bringing in an estimated $1.6 million in ad revenue through open programmatic advertising across those four platforms
• Europe, Middle East, and Africa (EMEA): Kidoodle led on Roku with an estimated $127k in revenue, while Rakuten TV topped the charts on Apple TV with $20k revenue. On Amazon Fire TV, The Crossing Dead took the top position with an estimated $166k in open programmatic ad revenue, and Samsung TV Plus led for Samsung Smart TV with an estimated $83k in open programmatic ad revenue
  
  

Download the Global Top Grossing CTV Apps:

About Pixalate

Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Top Grossing CTV Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV in the time period studied.