This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the expanded Global Seller Trust Indexes for Q2 2024 to rank open programmatic ad sellers across desktop and mobile web, mobile apps, and Connected TV (CTV). The first-of-its-kind rankings, using SupplyChain Object (SCO) data, offer a comprehensive global view of open programmatic ad sellers based on quality across the advertising supply chain.
Our new rankings feature country-level seller ratings in 140+ countries for 580+ sellers. The rankings are based on an analysis of over 88 billion open programmatic advertising impressions from Q2 2024. Pixalate’s suite of rankings include the Web Seller Trust Index, the Mobile Seller Trust Index, and the CTV Seller Trust Index.
Check out the new rating systems below:
We released the August 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The reports reveal the estimated top grossing CTV advertising in open programmatic advertising revenue segmented by regions.
You can download the reports here:
The August 2024 Global Top Grossing Mobile Apps Report for the Apple App Store and Google Play Store, revealing the estimated top grossing mobile apps in open programmatic advertising revenue segmented by region.
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The August 2024 Global Mobile Publisher Trust Index for apps across the Google Play Store and Apple App Store offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms.
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
The Pixalate team would like to thank everyone who visited us at DMEXCO 2024, in Cologne, Germany, where we connected with industry colleagues and clients, discussed our latest research, and launched our expanded Seller Trust Index using SupplyChain Object (SCO) data.
You can watch our DMEXCO 2024 highlight reel here:
