Pixalate Week in Review: September 23

This week's review of ad fraud and privacy in the digital advertising space.

Mobile Ad Supply Chain Trends Report

Pixalate this week released the Q2 2024 Global Mobile Ad Supply Chain Trends Report. In addition to the Global report, we also released North America, APAC, EMEA, and LATAM versions of the report.

You can download the reports here:

Google vs. Apple COPPA Risk Scorecard Report

We also released the Q2 2024 Google vs. Apple COPPA (Children’s Online Privacy Protection Act) Risk Scorecard Report to examine the state of children’s online privacy across apps available for download in the Google and Apple app stores.

Delisted Mobile Apps Report

The August 2024 Delisted Mobile Apps Report for the Apple App Store and Google Play Store analyzes apps that were found to be delisted in August 2024. The report identifies applications that are no longer available for download, according to Pixalate’s data.

Mobile App Ad Fraud Trends by IAB App Category

The Global Mobile App IVT Trends: IAB Categories for Open Programmatic Advertising Report analyzes each region’s top 10 IAB app categories by estimated open programmatic ad spend, invalid traffic (IVT) including ad fraud by app category, and the most prevalent types of IVT detected and identified within IAB app categories.

You can download the reports here:

Most Common Mobile In-App IVT Types

The August 2024 Most Common Mobile Invalid Traffic (IVT) Types Report examines the most common types of mobile invalid traffic across North America, Europe, Middle-East, and Africa (EMEA), Asia-Pacific (APAC), and Latin America (LATAM) on the Google Play and Apple App Stores.

Top 100 CTV Bundle IDs

The August 2024 Top 100 CTV Bundle ID rankings for Open Programmatic Connected TV (CTV) Advertising are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT).

Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

Pixalate Week in Review: September 23 - 27, 2024

Mobile Ad Supply Chain Trends Report

Google vs. Apple COPPA Risk Scorecard Report

Delisted Mobile Apps Report

Mobile App Ad Fraud Trends by IAB App Category

Most Common Mobile In-App IVT Types

Top 100 CTV Bundle IDs

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