This week's review of ad fraud and privacy in the digital advertising space:
This week, Pixalate released the H1 2023 EMEA Mobile App Ad Supply Chain Report, evaluating the state of the mobile marketplaces in the Europe, Middle East and Africa (EMEA) region, including device market share, app developer growth, and invalid traffic (IVT) trends. Check out the blog and access the report below.
Pixalate also released the H1 2023 EMEA Connected TV (CTV) Ad Supply Chain Report, a comprehensive analysis on the state of open programmatic CTV advertising through the first half of 2023 in the EMEA region. Find out more in our blog, and access the full report below.
Pixalate's Trust & Safety Advisory Board published three new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
It is alleged that the e-commerce giant, Amazon, has utilized its market dominance in an unlawful manner to eliminate potential competitors. This week, The Verge covered a lawsuit that The Federal Trade Commission has filed against the company, in their article titled 'FTC files a massive antitrust lawsuit against Amazon'.
As per an official press release by the Federal Trade Commission (FTC), the lawsuit has been filed against Amazon, targeting the segments of its business that cater to both consumers and sellers. The allegations made by the agency pertain to Amazon's alleged practice of penalizing sellers who offer products at lower prices on other platforms, as well as limiting the eligibility of certain sellers for Prime shipping benefits. Additionally, the FTC has raised concerns over Amazon's ability to manipulate search results in favor of its own products.
Find out more here
MediaGo, an intelligent advertising platform powered by deep learning and operating under the Baidu Global Business Unit, has recently unveiled a global collaboration with Pixalate. This strategic partnership aims to offer advertisers access to premium traffic inventory while promoting integrity and transparency in ad market transactions. MarTech Cube highlighted this exciting partnership in their article titled 'MediaGo partners with Pixalate to strengthen its anti-fraud technology'.
MarTech Cube said of the announcement:
"With its proprietary identification technology, as well as data and analytics services from Pixalate, MediaGo’s upgraded, deep learning-based invalid traffic (IVT) filter strengthens the protection of advertising inventory against fraud including botnets, malware, high-risk devices and data centers. For example, MediaGo can identify non-human website traffic from major cloud providers and small data centers."
Explore this exciting news in MarTech Cube's press release
