Pixalate sat down with Fernando Saiz, Chief Marketing Officer at Tappx, a programmatic ad platform for mobile and OTT/CTV, about the battle against ad fraud.
Tappx on ad fraud and industry initiatives
- Ad fraud is completely different on different channels. Each platform has different features, usage patterns, limitations and restrictions, notes Saiz, which makes the battle against ad fraud completely different across the different channels
- Education is imperative. Industry education when it comes to fraud prevention is key, says Saiz, including education around supply control, utilizing blocklists, choosing the right fraud prevention companies, and transparency
- Use the tools provided by the industry. "I think all initiatives that try to improve or increase transparency in the industry should be welcomed," says Saiz, including ads.txt and app-ads.txt
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