What are the most popular foreign-registered Google Play Store mobile apps in the U.S.?
As revealed in our 2019 Mobile Advertising Supply Chain Safety Report, up to 72% of the 10k most popular apps in the U.S. (based on programmatic ad volume) are registered outside of the U.S.
Reporting on Pixalate's findings, MediaPost noted that many of these apps are registered in China (11%), Russia (3%), or traditional shell company locations (2%).
So what are the most popular (based on download volume) Chinese, Russia, or "shell location" apps among U.S. consumers and advertisers?
Pixalate has added three new reports to our App Trends Reports, including:
Below are the top 10 Chinese apps in the U.S. You can see the full list of 100 here.
Below are the top 10 Russian apps in the U.S. You can see the full list of 100 here.
Below are the top 10 Shell Location apps in the U.S. You can see the full list of 100 here.
Download a free copy of the 2019 Mobile Advertising Supply Chain Safety Report to learn more.
Disclaimer
The content of these lists reflects Pixalate's opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees.
It is important to also note that the mere fact that an app receives "dangerous permissions" (as defined by Google) or is registered in a traditional tax haven country or a country that appears to be receiving heightened scrutiny by, among other governmental bodies, the Committee on Foreign Investment in the United States (CFIUS), does not necessarily mean that such app, or its publisher, is actually exploiting data subjects. Instead, we are merely rendering an opinion that these facts may be suggestive of heightened risks to data subjects.
