Words With Friends 2 secured two No. 1 spots in both mobile Pixalate’s rankings for the best quality apps for advertisers in the Video Gaming category for North America in June 2021.
The app performed well across all measured metrics in both Apple App Store and Google Play Store rankings. Moreover, Words With Friends 2 is the only app in the mobile Video Gaming classifications which obtained places in the top 10 of both Google and Apple rankings.
Furthermore, due to excellent and versatile performance, the app achieved the highest grade (“A”) across all measured metrics in both Apple App Store and Google Play Store classifications.
In June’s Apple App Store ranking for Video Gaming apps, there is a solid representation of card games. In the top 10, there are seven such mobile games. One of them is Solitaire TriPeaks. Even though the app is not the most popular (81 score in Popularity), it achieved excellent results in the qualitative metrics, including 90 in Invalid Traffic and 99 in Brand Safety categories. Solitaire TriPeaks also made the top 10 of Google Play Store ranking.
Disclaimer
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
