Pixalate monitors over 30,000 programmatic ad-supported apps across over 300 million OTT/CTV devices to identify which apps are trending at any given moment.
This post highlights the top 10 trending Roku apps (globally) in August 2020 based on the number of programmatic ads sold, as measured by Pixalate. To see the most recent top 20 apps, download the full list here:
Below are the top 10 Roku apps, based on the number of global programmatic ads sold, as measured by Pixalate, in August 2020:
You can download the most recent list of top 20 Roku apps based on the number of programmatic ads sold, as measured by Pixalate, here.
Disclaimer: Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising transactions as measured by Pixalate in the given time period, excluding invalid traffic (IVT). The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”