Pixalate is excited see you at DMEXCO! Looking ahead to September 12-13 in Cologne, we are preparing some great demos, valuable takeaways and, of course, awesome Pixalate gear.
Come see us in Hall 6, Booth A-058 and schedule a demo today with our experts to receive a free report on the current state of invalid traffic.
We are seeing an unprecedented number of ways that fraudsters attempt to take advantage of the rise in in-app advertising volume. The good news is that we have solutions for you and we look forward to giving you an insider view.
Not going to DMEXCO?
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”