In April 2023, we hosted a webinar on the Ad Fraud API and Brand Safety/Data Enrichment API, part of Pixalate's Ad Trust & Safety API Product Suite. The session featured Amit Shetty, Pixalate's Vice President of Product and former member of the IAB Tech Lab, alongside Chris Schwarz, Senior Product Manager of Compliance & Operations.
This webinar included a comprehensive overview and demonstration video of Pixalate's Ad Trust & Safety API product suite, which encompasses both the Real-Time Ad Fraud API and the Brand Safety/Data Enrichment API.
Speakers included:
- Amit Shetty, Vice President of Product - Ad Fraud Platform
- Chris Schwarz, Senior Product Manager of Compliance & Operations
What was discussed?
The video recording provides insights into how to safeguard against ad fraud and invalid traffic (IVT), evaluates brand safety and traffic quality risks, utilizes data enrichment insights for targeted decision-making, and assesses trafficking partners through business partner qualification (BPQ) and compliance/privacy risk evaluations. Furthermore, viewers will gain insights into Pixalate's COPPA compliance risk assessments and audience composition intelligence across connected-TV (CTV) app stores and mobile applications (Android/Google Play Store, iOS/Apple App Store).
Watch the Entire Webinar Recording: Fraud Finding - Ad Fraud API / Brand Safety API / Data Enrichment API
