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Malformed & Fraudulent Bundle ID Risk Report for Apple TV

 

Pixalate's Q3 2024 Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Report for Apple TV apps includes a detailed analysis of the global state of non-standard and malformed Bundle IDs in the open programmatic advertising supply chain.

Key Findings:

  • 41% of Bundle IDs were malformed, unidentified, and/or fraudulent (~550 out of 1.4k)
    • 41% of Bundle IDs utilized across Apple TV traffic used App Store IDs, which is the recommended method for app identification according to the IAB Tech Lab
Download the Apple TV report for free today for a breakdown of our findings.
 
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