Pixalate’s Q2 2024 Google vs. Apple COPPA (Children’s Online Privacy Protection Act) Risk Scorecard Report examines the state of children’s online privacy across apps available for download in the Google and Apple app stores.
Key Findings:
- 373k+ estimated likely child-directed, based on Pixalate’s methodology, mobile apps across Google Play and Apple App stores as of Q2 2024
- 15.9k+ likely child-directed apps across the Google Play Store (227) and Apple App Store (15.7k+) have no detected privacy policy URL listed in the app store
- Likely child-directed apps are 50% more likely to transmit both GPS and IP address data in the open programmatic ad bid stream vs. non-child-directed apps
Pixalate uses automated processing derived from a combination of signals to determine if an app is likely to be child-directed, including the app’s category, sub-category, content rating, and contextual signals (specifically, child-related keywords in app’s title or the app’s description).
Download the full report for free today for a complete breakdown of our findings
In addition, you will also get access to previous reports.
