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CTV Ad Fraud Series: Top Apps Spoofed in October 2022

 

The October 2022 edition of Pixalate’s CTV Ad Fraud Series reveals which apps from the Roku and Amazon Fire TV app stores were spoofed most often.

Key Findings:

  • Fox News, Local Now and Court TV continue to appear to be targets of app spoofing. 
  • We saw a shake up of the Roku apps list, with Bally Sports dropping from the top 10 list for the first time since the start of the series in July, and a large number of new apps making an appearance.
  • None of the most impacted apps on the Roku list had a measured app spoofing rate of over 30%, a first for this series.

Download the list of the most-spoofed apps for free today.

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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