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CTV Ad Supply Chain Trends Report - Globall

Pixalate's Q4 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report analyzes the state of open programmatic CTV advertising and is a source of information for advertisers and media companies who want to understand the current state of the CTV ad landscape.

Key Findings:

  • $7.6* billion in estimated global open programmatic CTV ad spend in Q4 2024
  • 24% global ad fraud (IVT) rate in open programmatic CTV in Q4 2024; Roku devices had the lowest IVT rate (15%)
  • 16% ad spend market share for ‘Sports’ apps across Amazon Fire TV

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