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CTV Ad Supply Chain Trends Report - APAC

Pixalate's Q3 2024 Connected TV (CTV) Ad Supply Chain Trends Report for the Asia-Pacific (APAC) region analyzes the state of open programmatic CTV advertising and is a source of information for advertisers and media companies who want to understand the current state of the CTV ad landscape.

Key Findings:

  • 128% YoY increase in open programmatic CTV advertising spend in APAC, Q3 2024, turning around from the -20% decrease in ad spend the prior year of analysis, Q3 2022 vs. Q3 2023.
  • 33.5% invalid traffic (IVT) rate in APAC open programmatic CTV in Q3 2024, above the global average at 23%.

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