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CTV Ad Supply Chain Trends Report - EMEA

Pixalate's Q3 2024 Connected TV (CTV) Ad Supply Chain Trends Report for the Europe, the Middle East and Africa (EMEA) region analyzes the state of open programmatic CTV advertising and is a source of information for advertisers and media companies who want to understand the current state of the CTV ad landscape.

Key Findings:

  • 19.2% invalid traffic (IVT) rate in open programmatic CTV in EMEA Q3 2024, up 14% QoQ from 16.8% in Q3 2024.
  • Kidoodle.TV®- Safe Streaming™ generated an estimated $127k in open programmatic ad revenue on traffic in Roku from EMEA in September 2024.

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