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CTV Ad Supply Chain Trends Report - Mexico

Pixalate's Q4 2024 Connected TV (CTV) Ad Supply Chain Trends Report for Mexico analyzes the state of open programmatic CTV advertising and is a source of information for advertisers and media companies who want to understand the current state of the CTV ad landscape.

Key Findings:

  • $7.6* billion in estimated global open programmatic CTV ad spend in Q4 2024
  • 27% ad fraud (IVT) rate in Mexico in open programmatic CTV in Q4 2024, above the global average (24%)
  • $2.6M estimated open programmatic ad revenue for ViX across Roku, Apple TV, Amazon Fire TV, and Samsung TV in Mexico in December 2024

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