<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=134132097137679&amp;ev=PageView&amp;noscript=1">

CTV Bundle ID Mapping Report for Samsung Smart TV

 

Pixalate's Q4 2024 CTV Bundle ID Mapping Report for Samsung Smart TV provides insights into some common challenges in Connected TV (CTV) advertising - the usage of Bundle IDs to identify apps, the presence of multiple Bundle IDs per app, and the extent to which the variation of Bundle IDs for each app exists.

Key Findings:

  • 22% of Samsung Smart TV apps are referred to by 2+ Bundle IDs in Q4 2024
  • 7% of global open programmatic ad spend on Samsung Smart TV apps in Q4 2024 goes to apps that are referred to by 10+ Bundle IDs, according to Pixalate’s data
  • 10% of global open programmatic ad spend on Samsung Smart TV apps in Q4 2024 went to non-standard bundle IDs, requiring to be mapped to an App Store ID
Download the full report for free today for a complete breakdown of our findings.
 
You will also get access to previous reports.
 
Also download the reports for:

Download Report

By clicking Download and entering your email address, you are agreeing to our Terms of Use and have read and acknowledge our Privacy Policy.

Schedule a Demo