Pixalate's Q2 2024 CTV Bundle ID Mapping Report for Samsung Smart TV provides insights into some common challenges in Connected TV (CTV) advertising - the usage of Bundle IDs to identify apps, the presence of multiple Bundle IDs per app, and the extent to which the variation of Bundle IDs for each app exists.
Our data science team analyzed programmatic advertising activity across over 100k Connected TV (CTV) apps and nearly 6 billion global open programmatic ad transactions Q2 2024 to provide insights into the scale of variations in CTV Bundle IDs.
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”