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CTV Bundle IDs Mapping Report

 

Pixalate released new data highlighting issues prevalent with Bundle IDs. We conducted a study of CTV transactions from June - August 2022 to provide insights into the scale of variations in CTV Bundle IDs. 

The report found that 40% of apps in the Roku app store and 30% of apps in the Amazon Fire TV app store are using multiple Bundle IDs – a big problem in the industry – causing issues with targeting and measurement and creating opportunities for fraudsters to exploit this programmatic ad supply chain vulnerability.

Download the full report and the list of top CTV apps with multiple Bundle IDs for free today.

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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