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CTV Device Market Share Report - LATAM

 

Pixalate’s Q3 2024 CTV Device Market Share Report for Latin America (LATAM) analyzes global data to break down the top CTV devices in each region by quarterly market share. Market Share of Voice (SOV) is calculated based on the percentage of open programmatic ads sold on specific devices in each region during a given quarter.

Key Findings:

  • Roku leads in market share in LATAM with 50% SOV, followed by Samsung Smart TV (21%), LG (7%), Amazon Fire TV (3%), TCL (3%)
    • Roku gains CTV market share (+81% YoY)
    • Samsung sees CTV market share decrease in LATAM (-47% YoY)

Download the LATAM CTV Device Market Share Report today.

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