--- title: Pixalate's CTV SSP Brand Safety Risk - Roku description: Pixalate’s Sell-Side Platform (SSP) Brand Safety Risk Ranking Report for Roku provides a comparative analysis of sell-side platforms’ brand safety risk levels based on open programmatic ad traffic and CTV app coverage. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Roku%20CTV%20SSP%20Brand%20Safety%20Risk%20landing%20page%20cover.png --- [![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=150&height=46&name=pixalate-logo-red-small.png "pixalate-logo-red-small")](https://www.pixalate.com/?hsLang=en) # CTV SSP Brand Safety Risk - Roku   Pixalate’s Q1 2024 Sell-Side Platform (SSP) Brand Safety Risk Ranking Report for Roku provides a comparative analysis of sell-side platforms’ brand safety risk levels based on open programmatic ad traffic and CTV app coverage. Our data science team analyzed programmatic advertising activity across 6k+ CTV apps and 3+ billion global open programmatic advertising impressions in Q1 2024 to compile this research. Download the Roku report free today to see the top 10. 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf?hsLang=en). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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