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Mobile - Delisted Apps Report: H1 2021

delisted-apps-h1-2021-report-cover Pixalate's Mobile - Delisted Apps Report: H1 2021 contains new research into the 800,000+ mobile apps that were delisted in H1 2021 across the Google Play Store and the Apple App Store.

Key takeaways:

  • Pixalate analyzed more than 5 million mobile apps across the Google and Apple app stores
  • More than 813,000 — over 15% — were delisted in the first half of 2021
  • On the Google Play Store, the apps were downloaded over 9 billion prior to delisting
  • Delisted Apple App Store apps had over 21 million consumer reviews prior to delisting

What's inside the report:

  • Delisted app trends across Android & iOS
  • Top delisted iOS & Android apps
  • Country of registration of delisted apps
  • ‘Dangerous permission’ for delisted apps
  • Developers with most apps delisted

Learn more in our press release and download the report today.

 

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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