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Delisted CTV Apps Report

 

Pixalate's Q2 2024 Delisted CTV Apps Report identifies applications that are no longer available for download from the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores. Delisted apps do not reflect the initiator of the delisting action, i.e., Roku, Amazon, Apple, Samsung, or the app developer.

The report analyzes app profile information and various insights observed in the programmatic advertising bid stream, including:

  • Potential factors for delisting, such as the level of app abandonment
  • Delisted apps with advertising (an app-ads.txt file)
  • Open programmatic ad spend on delisted apps
  • Developer country of registry

Download the report for free today to access all of our findings.

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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