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Delisted Mobile Apps Report - Google Play Store

 

Pixalate's Q2 2024 Delisted Mobile Apps Report analyzes apps delisted from the Google Play Store during the second quarter of 2024. The research focuses on profile information and various insights observed in the programmatic advertising bid stream, such as the developer’s country of registry, the level of app abandonment, and delisted apps with advertising (an app-ads.txt file).

Key Findings:

  • 1.1 million apps delisted, equating to 34% delisting rate compared to a historical average of 8%
  • 74% of delisted apps were abandoned (not updated in over two years)
  • 39% of delisted apps were not updated in the last four years in Q2 2024

Download the report free today. You will also be provided with a list of the top 100 most popular apps with ads that were delisted in Q2 2024.

You can also check out the Apple App Store version of the report

Download Report
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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