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GDPR Violation Risks Report: Apple App Store

 

Pixalate’s H1 2024 GDPR Violation Risks Report for the Apple App Store provides a detailed legal analysis on data privacy violation risks arising under the European Union (‘EU’) and United Kingdom’s (‘UK’) General Data Protection Regulation (‘GDPR’), specifically under Articles 5, 12, 13, 24 and Rec. 75 in connection with the Apple App Store and app developers that have published mobile apps on Apple’s App Store.

Key Findings:

  • 1,384 Apple App Store-hosted apps:
    • did not have a detected privacy policy during H1 2024, and
    • shared EU and UK-based users’ personal data in the open programmatic advertising bid stream.

When you download the GDPR Violation Risks Report for the Apple App Store you will also receive the list of 1,384 App Store-hosted apps without detected privacy policies that are sharing EU and UK-based users’ personal data in the ad bid stream during H1 2024.

Download the report and list for free today.

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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