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Global Connected TV Ad Supply Chain Trends Report: H1 2021

Pixalate H1 2021 CTV Supply Chain Trends cover Pixalate's H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report contains a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2021.

 

Key Findings

  • 50% YoY rise in global open programmatic CTV ad spend
  • 86% of U.S. households are reachable via CTV open programmatic advertising, up 34% YoY
  • About 15% of open programmatic CTV advertising was invalid traffic (IVT) in H1 2021, down from 20-25% in 2020
  • 45% of open programmatic ad spend in CTV went to Roku devices; Amazon (14%) and Samsung (12%) round out the top three
  • 71% YoY increase in the number of CTV apps that support open programmatic advertising

What's inside the report:

Analysis of key trends including:

  • CTV ad spend trends by global region
  • Ad fraud in CTV
  • Household reach via CTV open programmatic advertising
  • CTV device trends
  • Roku Channel Store and Amazon Fire TV Channel Store Insights
  • Top CTV operating systems

Download the report today.

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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